“The Heritage Automatic rivals my branded Swiss pieces at a fraction of the price.”

ModernTime — Precision Meets Passion. Unbranded quality men’s watches crafted for the discerning modern gentleman.
From minimalist dress pieces to rugged chronographs, every ModernTime watch blends form and function.
40 mm stainless steel, sapphire crystal, interchangeable leather strap.
Starting at $24942 mm sand-blasted case, tachymeter bezel, Swiss quartz chronograph.
Starting at $32938 mm brushed steel, exhibition case-back, Miyota 8215 automatic movement.
Starting at $389Every ModernTime piece is assembled in small batches to ensure meticulous quality control. Cases are CNC-milled from 316L surgical steel for corrosion resistance and hand-polished for a mirror finish.
Leather straps are sourced from LWG-certified tanneries using chrome-free processes, while our fabric straps use recycled Ocean-Nylon yarns.
Packaging is 100 % plastic-free, produced with FSC-certified paper and soy-based inks. We offset 100 kg of CO₂ for each order through verified reforestation partners.
Reliable 21-jewel Miyota 8215 with 42-hour power reserve and bidirectional winding.
Ronda 515 quartz calibre with gold-plated components for ±10 seconds/month accuracy.
Seiko VK64 gives the tactile sweep of a mechanical chrono with quartz precision.
All movements are regulated in-house for optimal accuracy before casing.
“The Heritage Automatic rivals my branded Swiss pieces at a fraction of the price.”
“I appreciate the eco-friendly strap exchange program—sustainability done right.”
“Smooth sweep chronograph and flawless finish. Exceeded expectations!”
“The Urban Classic feels tailor-made. The interchangeable straps keep my look versatile.”
“Bought the Aero Chrono for my graduation. It’s become a daily reminder to chase precision.”
“Customer service adjusted my bracelet links overnight. That’s real Swiss-level care.”
Measure wrist circumference: under 6.5″ = 38–40 mm, 6.5–7.5″ = 40–42 mm, above 7.5″ = 42–44 mm.
Leather offers classic elegance for formal attire, while recycled fabric provides breathable comfort for active lifestyles.
Ensure crown is fully pushed in, avoid hot showers/saunas, and have gaskets replaced every 24 months.
Not sure which model fits your lifestyle? Complete the form and our horology specialist will respond within 24 hours.